Nike
Come out of nowhere
Come out of nowhere was a campaign run by Nike to showcase player stories and promote their signature shoes and apparel. Following the success of a US launch, HUGE were tasked bringing the experience to the European market were I helped build an interactive storytelling microsite within Nike.com to promote the campaign.
Follow the journey of 5 European players
Five players were chosen to lead the campaign in Europe, each with a unique story of how the came from nowhere to become to superstars that they are today.
Bringing their journey to life with interactive storytelling
We created a content-rich story for each player, highlighting their journey, challenges, and ultimate success. Finding images and videos we could repurpose to create a fun and interactive user experience.
Using the same template to create an interactive page for each player
Sharing the campaign through Nike’s social media channels
Nike
Come out of nowhere
Come out of nowhere was a campaign run by Nike to showcase player stories and promote their signature shoes and apparel. Following the success of a US launch, HUGE were tasked bringing the experience to the European market were I helped build an interactive storytelling microsite within Nike.com to promote the campaign.
Follow the journey of 5 European players
Five players were chosen to lead the campaign in Europe, each with a unique story of how the came from nowhere to become to superstars that they are today.
Bringing their journey to life with interactive storytelling
We created a content-rich story for each player, highlighting their journey, challenges, and ultimate success. Finding images and videos we could repurpose to create a fun and interactive user experience.
Creating a reusable component library
Sharing the campaign through Nike’s social media channels
Nike
Come out of nowhere
Come out of nowhere was a campaign run by Nike to showcase player stories and promote their signature shoes and apparel. Following the success of a US launch, HUGE were tasked bringing the experience to the European market were I helped build an interactive storytelling microsite within Nike.com to promote the campaign.
Follow the journey of5 European players
Five players were chosen to lead the campaign in Europe, each with a unique story of how the came from nowhere to become to superstars that they are today.
Bringing their journey to life with interactive storytelling
We created a content-rich story for each player, highlighting their journey, challenges, and ultimate success. Finding images and videos we could repurpose to create a fun and interactive user experience.
Using the same template to create an interactive page for each player
Sharing the campaign through Nike’s social media channels
