MALIBU
101 Days of
Because Summer
MALIBU
101 Days of
Because Summer
OVERVIEW
We were briefed to create a digital & social campaign to inspire the millennial audience to make the most of their summer with Malibu. Everyday for 101 days we shared a new piece of content inspiring consumers to do the things they wouldn’t normally do, but they do ‘Because Summer’.
CLIENT
Malibu
YEAR
2017
PROJECT TYPE
Campaign
The Epic Slo-mo
Malibu started the campaign with the ‘Epic Slo-mo’ featuring social media influencers, encouraging audiences to take part in the 101 days of summer.
The Epic Slo-mo
Malibu started the campaign with the ‘Epic Slo-mo’ featuring social media influencers, encouraging audiences to take part in the 101 days of summer.
Digital Hub
The digital hub provided consumers with a new piece of summer inspiration each day, from video and imagery to interactive activities.
Digital Hub
The digital hub provided consumers with a new piece of summer inspiration each day, from video and imagery to interactive activities.
Share Your Summer
We created a tool that allowed users to make their own summer GIFs. Write their own message, choose their own background and share
with their friends.
Share Your Summer
We created a tool that allowed users to make their own summer GIFs. Write their own message, choose their own background and share with their friends.
Share Your Summer
We created a tool that allowed users to make their own summer GIFs. Write their own message, choose their own background and share with their friends.
Share Your Summer
We created a tool that allowed users to make their own summer GIFs. Write their own message, choose their own background and share with their friends.
